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Heineken Experience

Heineken Experience

A deep dive into the Heineken Experience: a journey through the history and culture of beer.

Introduction to the Heineken Experience

"The 'Heineken Experience' is more than just a visit to a brewery. It's a journey through the history and culture of beer, a chance to dive deep into the fascinating world of beer brewing.

From the early days of the Heineken brewery to its current status as one of the world's most famous beer brands, the Heineken experience offers a unique insight into the world of beer.

Heineken Experience, Stadhouderskade, Amsterdam,


History of the Heineken brewery

The Heineken brewery, located in the heart of Amsterdam, has a rich history spanning more than 150 years.

Founded in 1864 by Gerard Adriaan Heineken, the brewery has grown from a local business to a global giant, with products sold in more than 170 countries around the world.

The noble art of brewing

During your tour of the Heineken brewery, you will gain an in-depth understanding of the noble art of beer brewing. You will learn about the different stages of the brewing process, from grinding the grains to fermentation and aging.

In addition, you will have the chance to taste a selection of Heineken beers (2 beers included in the tour) and maybe even discover a new favorite.

Drinking advice from the experts

No Heineken experience would be complete without getting some drinking advice from those who know best.

Experienced Dutch people working at the brewery will share their best tips and tricks to enjoy beer to the fullest.

Whether you're an experienced beer drinker or just curious to learn more, you'll leave the Heineken Experience with a deeper appreciation for beer.

Discovering Amsterdam's hidden gems

As well as learning all about beer, the Heineken experience will also give you the chance to discover some of Amsterdam's hidden gems.

With tips from locals, you'll be able to explore parts of the city that many tourists miss, giving you a more authentic experience of Amsterdam.

An unforgettable experience

Whether you're a beer lover or just curious to learn more, the Heineken experience is an unforgettable journey through the history and culture of beer.

All tours are in English, but you can also follow along with audio tapes in Dutch, German, French, Italian, Spanish and Portuguese.

With its unique combination of education and entertainment, it is an experience not to be missed when visiting Amsterdam.

So why not take a break from the usual tourist attractions and have a beer? You won't be disappointed.

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